Hi there,
Happy Friday! What a slow news week, huh? (This is a joke).
"Rainbows have nothing to hide," as my friend Kermit once crooned: "Someday we'll find it, the rainbow connection. The lovers, the dreamers and me."
I think we can all agree 2020 hasn't been all rainbows. But, political camps on both sides have been finding a way to connect with CTV advertising. (I know this is a bit of a leap to connect Kermit to politics and can we not have anything sacred this year, but please it's a Friday).
Connected TV is growing overall and sources told my colleague Andrew Blustein that there isn't a campaign out there that's not using the medium to get their message out before Election Day.
But can it truly be a growing ad opportunity without measurement issues? Answer: no.
It's *at least* a two-part complication: agencies aren't demanding that data yet. And OTT media companies aren't required to disclose those media buys to the FCC. It smells like trouble for a category that will only expand.
To sum it up: CTV is important and growing. The industry, though, isn't built in such a way to contextualize it properly. Yet. "What's on the other side?" Read the full backstory on where this category has come and where it's going.
Here's what else we're covering:
Stat of the Day: Banana Republic released its first TV ad campaign in 15 years.
Need a break? Read how this new campaign is giving truckers free meals.
And by the way, if you have specific thoughts on the Google antitrust suit, consider filling out our survey. (Replies are anonymous).
Have thoughts? Recipes? News tips? Please send them to sara.jerde@adweek.com. If I don't hear from you, thanks for reading all the same. See you on Monday!
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