Good morning, Marketer, let’s make some connections today!
Alignment is easy to understand and hard to do. Everyone pulling in the same direction, focused on the same goal. Simple, right? The goal is selling the product. To do that you need the best product. The best product is the one that best meets the customer’s needs. The best marketing approach is the one that best appeals to them.
The problem is there are multiple views of all those bests. Today Scott Vaughan explains four things B2B marketers can do to get everyone aligned on the same definition of best. Give it a read.
Constantine von Hoffman,
Managing Editor
