| | | | | First Things First | | June 9, 2020 | By Jess Zafarris |
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| How 3 Industries Are Adapting as Pandemic Lockdowns Lift | |
Travel: The U.S. gained 2.5 million jobs in May, almost half of which were in the leisure and hospitality industry. Overall employment rates in the industry are still historically low, but the lift reflects hotel brands and airlines seeing summer occupancy and flights increasing more quickly than expected. And although Booking.com has seen steep decreases in new room bookings, it's responding to an uptick in activity from "dreamers," or people scoping out vacations but not committing to booking a room yet, with promotions to keep users looking. Restaurants: Eateries face a challenging future in the post-lockdown world, and many are shifting their architectural design to attract customers and make them feel safe. For social distancing measures, that means incorporating more flexible dining rooms and expanded patios. Meanwhile, chains like Torchy’s Tacos and Barcelona Wine Bar are customizing locations to align with the cultural identity of their locations, making them feel more like local spots. Sports: The TV ad sales marketplace has been reeling, but the return of live sports is on the horizon, and advertisers and viewers are eager to get back in the game. While the outlook (and ad sales) for college football and other sports leagues is still uncertain, the NFL has created flexible schedule options, allowing for the entire season to be moved back or for some early weeks to be scrapped, and advertisers and rights holders are confident that all or most of the season will be played. | |
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| | Adweek Promos and Events | Join Adweek @ Home | |
| | In the absence of Cannes Lions 2020, Adweek invites you to join Adweek @ Home. In four days we will gather the most influential marketing and creative voices for thought leadership. We’ll come together virtually for salons and social forums to tackle storytelling and brand marketing in a post-pandemic world, and to celebrate the year’s most remarkable work. View the schedule and RSVP today. Presented by IBM, Mavrck and PubMatic | |
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| What Will Be Different About 2020 Summer Internships? | |
"This year, our internship isn't about client work or agency life. It's about improving your portfolio to help you get a job." — Heather Apple, associate creative director at Swift "We’re being deliberate with the execution of training opportunities, while prioritizing instances where interns can gain exposure to the organic nature of the development process." — Ned Show, CEO at Chemistry "Moving to virtual internships has tasked us with creating more structure.… Each week has a different focus, and the learnings and exercises come from a variety of leaders and challenges, giving us a fresh way to approach learning about strategy." — Michelle Miller, director of people and culture at Madwell | | | |
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| | Featured Jobs | Sabii Digital Jersey City, New Jersey | Antidote Advertising Irvine, California | Inspire Santa Monica, California | GZERO Media New York, New York | Inspire Santa Monica, California | | |
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