Agency holding companies spent big last quarter, bringing the future of such technologies into question. Additional coverage: - Creators believe that anyone who posts about a recession in 2025 should be ready to handle potential backlash.
- Marketers are looking for areas to cut their ad budgets and push for flexibility, but influencer marketing has been spared.
- President Donald Trump's tariffs are having after effects on the marketing and ad industry. The Digiday Podcast breaks down what's happening.
- LG Ad Solutions wants to make the home screen the main gateway to streaming to claim a greater slice of the ad dollars flowing through CTV.
- Earnings season has returned and with it a familiar exercise in managing uncertainty for advertising and media CEOs.
- From sister site, Glossy: Boy Smells debuted a rebrand. TikTok had a lot to say about it.
Other things to know about | | |
|
| Top Stories |  |
|
| | | | | Agency holding companies spent big last quarter, bringing the future of such technologies into question. | | |
|
| | | SPONSORED BY |  |
| | | | | | | | | | |
howdy! | | | | | Creators believe that anyone who posts about a recession in 2025 should be ready to handle potential backlash. | | |
| | | | | As privacy concerns grow, data buyers prioritize compliance, durability and addressability over volume. Data marketplaces are evolving to meet the demand for smarter, more precise targeting. | | |
howdy! | | | | | Marketers are looking for areas to cut their ad budgets and push for flexibility, but influencer marketing has been spared. | | |
| | | | | A new survey of nearly 2,000 teens identifies how and why trend-based marketing resonates or backfires. Learn how authenticity, tone and timing impact brand perception among Gen Z and Gen Alpha audiences. | | |
howdy! | | | | | President Donald Trump’s tariffs are having after effects on the marketing and ad industry. The Digiday Podcast breaks down what’s happening. | | |
| Advertisement |  | | |
| | | | | While automated engagement tools allow creators to scale their audience engagement and monetization efforts, creators have to be mindful of maintaining their authenticity. | | |
howdy! | | | | | LG Ad Solutions wants to make the home screen the main gateway to streaming to claim a greater slice of the ad dollars flowing through CTV. | | |
howdy! | | | | | Earnings season has returned and with it a familiar exercise in managing uncertainty for advertising and media CEOs. | | |
|
