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Hi 5ed6e015c0newslettercollectorcom,
This is Cindy from Nutrition Business Journal and I'd like to share some insights on the delivery formats that are disrupting the supplement market.
Did you walk the show floor (or hear recaps) of how gummies were everywhere at Expo West? The story of formats has long been the story of gummies, but it’s still astonishing to look at the numbers. By 2021 they had more than doubled to 21.3% of market share, on 74.8% growth. In the same period, combined pills dropped from 55.2% to 39.2%.
That doesn't mean pills are going away, but the market has shifted in a way that no brand can neglect to keep format in mind.
This is why product developers, marketers, and the C-suite should be paying attention.
In our Delivery Format Report we've compiled action items for your team to consider and market manifestation to keep an eye on. Our recent consumer research provides unique perspective on how generations and health concerns impact which formats move off the shelf, or stay there.
This, paired with the market sizing and projections our readers rely on, make this report a must-have tool for anyone serious about diversifying their delivery formats. You can explore this first of its kind report, including the full list of data charts and survey data, on this page.
Cindy
cvanschouwen@newhope.com
Business Development Manager | Nutrition Business Journal
P.S. Not sure if this will have what you’re looking for? Reply to this email and let me help you find the right report for your needs. |
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