PLUS: Noses and Johnny Cash
InsideHook
AUGUST 7, 2024

 

Everyone has an opinion on this age-old beer question — especially Americans and Europeans. Plus:

InsideHook

Beer Foam: Friend or Foe?

“Foam is flavor,” declares Pilsner Urquell, the Czech Republic’s most famous brewery and inventor of the pilsner style. That’s echoed by many on the continent for good reasons, because foam does indeed impact the taste of your beer on multiple levels, including texture, aroma, flavor, freshness and carbonation.

Texture and aroma, in particular, play critical roles to anything we consume, and a high-quality foam provides both in beer. Firstly, the froth adds complexity to the mouthfeel while softening the palette. Perhaps more significantly, foam carries olfactory blooms from the entire brewing process that combine with your taste buds to enhance and enrich the flavor.

In authentic Czech beer, foam is a critical and beloved component, whereas American drinkers tend to see it as wasted space — and even a hornswoggle. But American beer drinkers are beginning to reassess foam, thanks to newly available Czech technology.

Yesterday, we asked you which type of fruit you consume the most in a given week. Here's what you said:

  • 5% of you said stone fruits.
  • 7% of you said citrus.
  • 15% of you said apples.
  • 29% of you said bananas.
  • 44% of you said berries.
InsideHook

The Best Watches of the Past Month

As July comes to a close, remember to break out those dive watches and get ‘em wet; to switch out those heavy leather straps for breathable perlons and colorful NATOs; to throw on those all-white G-SHOCKS and lightweight, colorful, plastic-cased watches. That’s right — summer won’t last much longer, which is all the more reason to celebrate the hot weather, beachside vacations and carefree attitude that visit us during the brief time when this rock hurtles closest to the sun.

July was full of high notes, with affordable travel watches, vintage-inspired dress watches, NASA-themed digital watches and even bright yellow ceramic watches with skeletonized movements. (Really, we swear!) So get crackin’ and enjoy the rest of summer — and new summer watches — while you can. Fall will be here in no time, and with it, a new crop of leather-clad, heavy-duty wristwear to be excited about.

IN THE NEWS

What can your nose do to protect against illness? Plenty.

The Capitol building is getting a Johnny Cash statue.

Google pulled a Sydney McLaughlin-Levrone AI ad.

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Review: Toyota’s Legendary Land Cruiser Is Reborn as a Bronco Fighter

For close to a decade, Toyota sold a flagship SUV that almost nobody in America even knew existed — at least if you went by the sales numbers. The Toyota Land Cruiser, a global icon of go-anywhere toughness, was doomed to move just 3,000 units a year in the United States, a single-digit fraction of what Toyota’s other off-road adventure-mobile, the 4Runner, averaged over the previous decade.

A big part of that came down to price. The Toyota Land Cruiser, once recognized for its safari shenanigans and superb reliability, morphed into a luxury-in-all-but-brand sport-utility that simply didn’t appeal to more than a handful of Toyota’s core customers. Convincing that crowd to cough up nearly six figures for an SUV was difficult, especially when corporate partner Lexus was offering a near clone of the Cruiser in the form of the LX, an option whose badge recognition scored significantly higher among moneyed buyers.

All of the above convinced Toyota that it was prime time for a Land Cruiser reboot. The 2024 model has been radically downsized and given an entirely new mission.

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