Hint: It ain’t linear TV. Not anymore, at least. Soon, there’ll be no cords left to cut—by 2025, almost three-quarters of Americans (72%) will no longer have cable TV at all. Instead, viewers are turning their attention to the Connected TV screen. In 2022, 92% of US households were reachable by CTV programmatic advertising, making it one of the most powerful advertising channels today. Next question: how do you get started on this platform? MNTN Performance TV is the hardest working software in television, and has changed the game for small brands to Fortune 500 companies. Consider us your full-funnel solution, the one that connects you with your audience through the content they’re watching. Here are a few reasons why savvy advertisers choose to partner with us: Smarter targeting, instant optimization and stunning simplicity are our forte. We make advertising on CTV easy and accessible to all brands. Our Creative-as-a-Subscription™ service streamlines the creative production process, making it easier to get more creative variations. More creative = more testing opportunities = better performance overall (without eating into your media budget). We serve ads not only on Connected TV, but on other household devices, as well, to help solidify your message and reach viewers, no matter where they are. |