This week is all about price, from the higher rates advisors are charging clients to how tech giants like Google and Nvidia competing in the AI space have changed pricing structures for advisors to access the cloud. This also comes at a time when another price shocked the market Wednesday: the hot CPI numbers for March. It's abundantly clear that everything costs more. And the pricing structures to keep up with AI are becoming more complex. Should AI software providers charge advisors by data usage in the cloud? By advisor? By account? We've got a few answers here from industry leaders including Adrian Johnstone at Practifi, Craig Iskowitz at Ezra Group, John O'Connell at The Oasis Group and Michelle Feinstein at Salesforce. Beyond price, advisors need to know that the AI tools they're paying for in order to create greater efficiencies ultimately create even greater returns. That's difficult to determine when advisors don't fully trust AI, partly due to hallucinations in language models like ChatGPT. But there's still little known about the long-term profitability of these new technologies built by private developers. Quite simply, it's all new and can be vastly different. So there's no universal metric to fairly gauge one AI developer to the next. Check out the full story on this emerging challenge, and much more, at Financial Planning. Feel free to help me unpack this cloudy space as Financial Planning's new tech reporter at rachel.witkowski@arizent.com. Helping you from the ground up. | 
