Even if there was standardized sizing across fashion brands, finding clothes that fit perfectly would still be a constant frustration for consumers and their varied body types. Poor fit is also a main reason for retail’s billion dollar returns problem, as 53% of apparel items are returned due to size/fit issues, contributing to tied up inventory and cash flow, not to mention excess shipping emissions and waste.
What if brands could use AI to help their customers find their true sizes—incorporating fit preferences—without clunky measuring tools or privacy issues? What if that body data could then be funneled back to an AI-driven platform that could foster better design accuracy and even assortment planning? Well, the future is now.
Join us July 26 at 2pm ET for a dynamic webinar to learn: The ROI of investing in an AI sizing solution How brands can utilize customer sizing information and demographic preferences to their advantage How the apparel brand Pact plans to decrease fit-related returns with Bold Metrics’ Smart Size Chart How Bold Metrics’ sizing data can be used in stores in addition to e-commerce How sizing data can boost a brand’s sustainability initiativesSpeakers:
• Jeff Mergy, Vice President of Partnerships & Strategy, Bold Metrics
• Drew Cook, CFO and Head of Operations, Pact
• Lauren Parker (Moderator), Director, SJ Studio, Sourcing Journal |
