One striking comment in Moni Oloyede’s article about creating content that converts is that content needs to satisfy your audience, not your business goals. Only then does it stand a chance of helping you advance toward those goals.
That implies a need to understand your audience’s desires. Is that so easy? If you’re pitching complex software, for example, your target audience might appreciate some technical detail even if it can’t be delivered as a snackable 300-word blog post. And there are personal quirks too. I’m more likely to read a long piece on a subject that interests me (I just download it to an app like Pocket and save it for later) than a bunch of bullet points. But not everyone is like me.
Is the content good? Maybe that’s not the question. Maybe the question is “Is the content good for the people I need to reach?”
Kim Davis
Editor at Large
