Successful branding requires self-awareness. What are the quirks, beliefs and values that define your brand and the people driving its success? What are your fears for the brand? Today, contributor Jay Mandel offers three steps to authentic branding. Too often, fear compels marketers to make short-term decisions that pull the brand away from core values. A healthy dose of soul-searching ensures that the team remains connected to these values and builds a sense of authenticity and trust with its customers for the long term.
Also today, three keys for email marketing to keep in mind for the busy year ahead. And don’t forget to check out our weekly round-up of AI-powered martech.
Chris Wood
Editor
