Marketer, running an agile CMS and giving more people “the keys to the publishing kingdom” is how the world’s No. 1 CRM and its 2,000-strong marketing force keep up with constantly changing market forces.
Even if that means changing their enterprise content narrative overnight.
In conversation with WordPress VIP CEO Nick Gernert, Salesforce VP of Content Hayley Nelson reveals how content speed and agility inspire, educate, and activate users, even during tumultuous times.
And make them better at their jobs and help them work smarter.
You will understand:
- How WordPress VIP helps drive Salesforce's business objectives for customers—with timely, relevant content that “builds trust,” always in an “authentic voice.”
- The value of expanding, not siloing, content publishing access across the organization—to raise overall enterprise efficiency and agility.
- Avoiding one-off “random acts of content” in favor of an entire ecosystem of messaging—setting users on more satisfying, holistic content journeys.
As Hayley notes, “Content really is about engaging people, thinking about their journey, thinking about the relationship with us as a brand, and showing up with something that's relevant and valuable for someone in the moment.”
Cheers,
Joyce Solano
CMO, WordPress VIP
