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| Top Stories |  | | Ivy Liu |
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| | | | | With Shein influencers under fire, influencer agency executives talk industry ripple effects. | | |
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howdy! | | | | | During this year’s VidCon, Digiday interviewed more than two dozen attendees about their video and TV-watching habits. | | |
| | | | | A game’s quality matters dramatically to the 3 billion players consuming them, so it’s no wonder gamers find subpar experiences frustrating. However, they welcome in-game advertising experiences that feel connected to their gaming experience. | | |
| Advertisement |  | | |
howdy! | | | | | Compared to traditional key performance indicators, such as viewability or clicks, researchers say creative quality of ads can show how content is affecting end viewers. | | |
| | | | | According to a recent study, in-store retail media offers access to audiences an average of 70% larger than digital audiences. | | |
howdy! | | | | | Nascar’s Chicago Street Race — a race along downtown — is set to take place this weekend. To capture the fun, the racing brand struck a new partnership with TikTok — and is building an on-site studio to create content in real-time. | | |
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| | | | | Using in-depth analytics and reporting tools, brands can extract greater context from data and more effectively tailor campaigns to specific customer journeys. | | |
howdy! | | | | | Researchers say programmatic ads are finding their way on AI-generated websites and other low-quality content. | | |
howdy! | | | | | Study alleges YouTube advertisers were misled over ad placement, prompting renewed outcry. | | |
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