All the attention given to AI has overshadowed other remarkable martech innovations. For example, all that’s been happening with customer data platforms. Editor at large Kim Davis took a first deep dive into the composability revolution that’s underway. There’s more to come.

But that’s not all, folks. We also have Greg Kihlstrom giving a master class in mastering data-driven decision-making. And, of course, there’s something about AI. Mark Ogne focuses on how B2B marketers can get the most from it. 

And would you mind taking a few minutes to complete the MarTech Replacement Survey? We’ll share the findings later this year when all the results are in. 

Constantine von Hoffman
Managing Editor

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Customer data platform (CDP)

What the composability revolution means for CDPs

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Big changes are afoot in the martech space under the broad term 'composability.' One of the first categories to be impacted is the CDP.

Digital advertising

Google phasing out Smart Campaigns in favor of Performance Max

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Google's shift from Smart Campaigns to Performance Max signals a major push toward AI-driven, cross-platform advertising solutions.

Marketing management

Mastering data-driven decision-making in the strategy phase

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Insights into strategic planning to avoid data pitfalls and set a strong foundation for your marketing campaigns.

MarTech presents

Revolutionize your content with AI and automation

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It’s time to ignite a content revolution. This isn’t just about creating more content. It’s about creating better content that drives results.

Marketing artificial intelligence (AI)

Unlocking AI’s potential in B2B marketing

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Key B2B considerations for successful AI adoption, from team preparation to selecting context-aware solutions.

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Digital advertising

Google’s Privacy Sandbox: What you need to know

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UPDATED on July 23 with Google's decision to maintain third-party cookies on Chrome after all.

MarTech buyer's guides

Compare 11 top marketing automation platforms

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Get the inside scoop on selecting the right marketing automation platform for your team with our free 2024 guide comparing features, capabilities, leading vendors, and in-depth AI coverage.

B2B marketing

Why buyer groups matter in B2B demand gen and how to target them

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Unlock the potential of B2B buyer groups by identifying, targeting and engaging stakeholders beyond the C-suite.

Free online event

Drive better business outcomes with the right strategies and solutions

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Join thousands of marketers online September 24-25 at MarTech for free. Dozens of expert-led sessions, engaging community meetups, live Q&A, and more — yours for free. Preview the agenda now, then grab your free pass!

See what’s in store

 

From Search Engine Land