Good morning, Marketer, don’t forget to vote!
Election day is here, but don’t worry: You’re safe from political commentary here. That includes today’s article on the fate of Twitter under a certain very contentious entrepreneur. Instead it looks at Twitter as a unique channel for brands and what will be lost if it implodes.
Elsewhere, Nick Yang looks at modeled attribution and why marketers need to embrace it.
Constantine von Hoffman,
Managing Editor
