An opportunity to see new consumer behavior. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
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Digital
 
May 15, 2020
By Sara Jerde
 
 
What the Pandemic Means for Publishers
 

Experts and analysts shared insights on how to navigate the rocky road ahead for an already-ailing industry. Their tips? Invest in data, work with brands on messaging and figure out how to retain their own, increased audience.

“The media business is very much like the human population,” Kyle Pope, editor and publisher of the Columbia Journalism Review told me. “If you had preexisting conditions going into this, you’re in deep trouble.”

In other news, here's how analysts see Facebook fitting into their ad buys after the MRC audit is over, Snapchat predicts that 52% of its users (between ages 18 and 24) will vote for the first time in November and here's a guide to put the "Support Small Business" sticker in your Instagram stories.

Need a break? Check out a new Instagram lens from Chipotle that makes you solve a puzzle.

Please consider supporting our journalism with an Adweek Pro Subscription and gain full access to all of Adweek's essential coverage and resources.

 
 
 
 
 
 
Facebook Could Lose a Key Ad Accreditation. Will Anyone Care?
 

Even if the Media Ratings Council removes its stamp of approval, some buyers say their habits won’t change.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
LinkedIn Tweaks Editorial Strategy to Expand Globally
 

Rebranding aims to drive editorial recognition and build user trust.

 
 
 
 
 
Snap Inc. Poaches YouTube Creator Talent Exec Francis Roberts
 

He joins Snapchat’s parent as senior manager of digital talent.

 
 
 
 
 
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Publishers Expand Consultancy Services to Include Virtual Events
 

GEMG is one outfit introducing a new offering for the public sector.

 
 
 
 
 
 
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