An opportunity to see new consumer behavior.
| | | | | Digital | | May 15, 2020 | By Sara Jerde |
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| What the Pandemic Means for Publishers | |
| | Experts and analysts shared insights on how to navigate the rocky road ahead for an already-ailing industry. Their tips? Invest in data, work with brands on messaging and figure out how to retain their own, increased audience. “The media business is very much like the human population,” Kyle Pope, editor and publisher of the Columbia Journalism Review told me. “If you had preexisting conditions going into this, you’re in deep trouble.” In other news, here's how analysts see Facebook fitting into their ad buys after the MRC audit is over, Snapchat predicts that 52% of its users (between ages 18 and 24) will vote for the first time in November and here's a guide to put the "Support Small Business" sticker in your Instagram stories. Need a break? Check out a new Instagram lens from Chipotle that makes you solve a puzzle. Please consider supporting our journalism with an Adweek Pro Subscription and gain full access to all of Adweek's essential coverage and resources. | | | |
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| | Featured Jobs | CHAPTER 2 Los Angeles, California | Havas Media New York City, New York | square, inc San Francisco, California | AbelsonTaylor Chicago, Illinois | Havas Media New York City, New York | | |
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