Good morning, Marketer, you’ve got mail!

Who doesn’t like getting the inside scoop? There’s an intoxicating aroma to information usually only given to those who need to know. Especially if it’s something that you can use. And today we have all that in one story for you: Darrel Alfonso’s look at what tech vendors don’t want you to know.

These six insights will help you see the reality hiding behind the sales pitch. They’ll also help you understand how your own hopes and needs make those pitches so enticing. 

Constantine von Hoffman,
Managing Editor

6 things martech vendors don’t want you to know

Marketing technology vendors make promises they can't always fulfill. Here are some pitfalls in martech selection to look out for.

Read More

Build-A-Bear using data to make itself into an all-ages brand

Build-A-Bear drives e-commerce with a new company, HeartBox, and with online birthday promotions.

Read More

Free event: Why marketers must learn financials and cyber security in 2022

Cybersecurity, financials and digital marketing? Why all three are crucial to your brand’s future.

Read more

20 ways to make your marketing team more productive

Here are some hacks and ways to build a culture that rewards productivity.

Read More

Create next-level customer experiences with a DXP

If you’re not able to deliver the kind of speed and user experience you require, a digital experience platforms (DXP) can help.

RSVP Today!

Marketers look to adtech and agencies to solve the addressability problem

IAB is striving to establish common standards and APIs for a no-tracking advertising eco-system, but the industry is pulling in different directions.

Read More

Marketing ops today: Who are these people?

A new report takes a deep dive into the present of marketing operations and draws lessons for its future.

Read More

Email marketing is continually developing. Are you keeping up?

External factors like Apple’s Mail Privacy Protection and Hide My Email mean that marketers continually need to adapt. Download this MarTech guide to stay up to date.

Learn More

Does your marketing team need an SEO platform?

Before you purchase these essential tools, make sure your organization has the resources, and the right mindset, to practice search engine optimization effectively.

Read More

Your hard work deserves recognition: Enter the 2022 Search Engine Land Awards now!

Earn new business, boost company morale, showcase your amazing work, and enjoy well-deserved praise from the search marketing community. Submit your application by next Friday, July 15, to lock in Early Bird savings — $100 off per entry!

Enter now

From Search Engine Land

Know someone who would like this newsletter as much as you?

Copy this link to share the MarTech newsletter via email, social, or text: https://bit.ly/MarTechNewsletter