Do sick Twitter burns lead to sales? If a brand dunks in the dark, does it still make a sound? Five years after 360i's real-time tweet heard 'round the world, brands are reassessing the value of maintaining an always-on social media presence, responding to competitors and desperately seeking the next Super Bowl "Oreo moment." "Every...
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February 06, 2018
Brand Marketing Daily
The top trends and topics for marketers
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What Tide’s Super Bowl Success Can Teach Brands About Social Media Strategy
Brands Advertising in Super Bowl LII Played It Safe, Largely Avoiding Sex and Politics
Promoted Content by Major League Gaming
Why the Overwatch League Will Change How Brands Approach Esports
What do HP, Intel, T-Mobile, Mondelez and Toyota know that you don’t?
Why Hyundai Scrapped Plans to Use Live Game Day Footage for Its Super Bowl LII Ad
Pepsi CEO Says It’s Targeting Women With Doritos That Are Cleaner and Less Crunchy
HQ Trivia Hits the Big Screen With an Ad Directly Before and After the Super Bowl
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