Happy Friday!

As populations grow, multicultural groups will possess increasing purchasing power, and so the ways marketers advertise to these consumers today have the potential to forge meaningful connections that will yield sales for years to come. Paula Skier helps you understand the different aspects involved when marketing to multicultural audiences.

Up next, influencer marketing is a less accepted marketing practice for B2B marketers. Intellifluence looks into all aspects of the sales funnel when collaborating with authoritative LinkedIn influencers for successful B2B marketing.

Influencing the C-level decision-makers is crucial to closing deals. How do you have a targeted strategy that can influence them and peak interest in your product? Co-founder and Director of eSparkBiz Technologies, Harikrishna Kundariya helps you ace that approach.

Enjoy!

Benchmarking Survey 2020

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