Y’know all that data you’ve spent years and dollars gathering and refining? You could reasonably assume you own the data. Maybe you do, maybe you don’t. Some agencies claim returning the data would expose their proprietary data. Alan K’necht explains this is an attempt to hold onto customers that are walking out the door. Even better, he gives you a way to prevent this from happening.
After you run an event, it’s only natural for spirits to sag a little. All the energy and excitement associated with it has gone away. Unfortunately, it can also be natural to think you didn’t get everything out of it that you should have. Lisa Shaw’s article tells how to make your next event a cohesive, company-wide success. She provides a framework that aligns teams, builds momentum and drives measurable outcomes.
Constantine von Hoffman
Managing Editor
