Marketing analytics

Google’s cookie deprecation: An essential marketing playbook for the post-cookie era

Insights for optimizing first-party data, testing alternative identifiers, measuring success through customer lifetime value and more.

Marketing technology

Simplifying your martech stack: From pipeline efficiency to brand affinity

Learn how to adapt your martech stack to better serve the 95% of future customers not ready to buy now.

Marketing artificial intelligence (AI)

Using multi-touch attribution to build a brand: Best of the MarTechBot

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: mastering multi-touch attribution.

Marketing artificial intelligence (AI)

Relationship marketer’s guide to generative AI

Get AI prompt writing tips to help you fully utilize the potential of GenAI and learn six ways to use it for relationship marketing to get more value out of your campaign efforts.

Social media marketing

Reddit testing new tools to help brands boost engagement

Businesses that sign up for the Reddit Pro trial will have access to AI-powered insights, enhanced performance analytics and more.

Marketing analytics

Google Marketing Platform launches new API with enhanced capabilities

The new API allows marketers to move properties between standard and Analytics 360, providing flexibility for deeper insights.

MarTech buyer's guides

Marketing automation + AI = more efficient, personalized content

Get the inside scoop on marketing automation platforms with our free 2024 guide comparing features, capabilities, leading vendors, and in-depth AI coverage.

Data

How product analytics can unite marketing and product teams to boost customer lifetime value

Uncover the most valuable metrics to understand customer engagement with mobile apps and other digital products.

T-minus one week until MarTech

Cutting-edge martech solutions are a click away

Join Microsoft, Salesforce, Tealium and other leading companies at the MarTech Conference, online March 19-20, for FREE. Together, you’ll discover technologies, solutions and strategies that can help you deliver exceptional customer experiences in the age of AI. No registration fee, no travel, no time out of the office.

See the agenda

From Search Engine Land

• Microsoft Ads expands Copilot to more advertisers
• Joe Biden supports bill to ban TikTok in the U.S.
• Brands unknowingly wasting ad dollars on Made for Advertising sites, claims report
• Google Marketing Platform launches new API with enhanced capabilities
• Entity-based competitor analysis: An SEO’s guide