JANUARY 16, 2023
Welcome to the WardsAuto Dealer 5 for Monday, January 16, 2023. As always, there is a lot of news in the automotive sector. We've put together some of the best from WardsAuto.com to keep you in the know.
1.
What to Expect at the 2023 NADA Show in Dallas
Though much has changed, one long-time attendee says the core benefits of the annual NADA meeting remain.
Full article
2.
Lexus Dominates Auto TV Ad Impressions Chart With Three Spots
But NFL games helped drive impressions for Chevrolet, which owned the most-seen single auto ad, per iSpot.tv.
3.
Microsoft Introduces Solutions from Assembly Line to Metaverse
The company’s technology powers General Motors’ latest vehicle software platform, Mercedes-Benz factories and Fiat’s new virtual showroom.
4.
End of EQ at Mercedes-Benz
A German business newspaper reports EQ identification to become redundant as the automaker returns to more traditional model names
5.
Safety Sells, But Explaining It to Car Buyers Is Challenging
Test drives are key to offering customers’ safety options, says Gonen Barkan of Arbe Robotics.
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