What to expect from the comms job market in 2025

Whether you’re hiring or job hunting, here’s what you need to know.

By the Numbers: Americans love to get news from TikTok – but not how you expect

Journalists aren't necessarily who they turn to for news.

The Scoop: Olympic medal controversy leaves LVMH tarnished

Also: Comms needs a seat at the table amid Trump changes; AI use in ‘Brutalist’ highlights importance of transparency.

  Member Content

This is how to show up in AI search summaries

These tips will help you create content that people want and increase its chances of showing up in search results.

Howard Geltzer, PR mastermind behind Walkman campaign, dies

He founded Geltzer & Co. with his wife, Sheila.

Here’s what’s going on with TikTok

What we know as of Tuesday morning.

Life Is Good’s secrets to UGC and positivity on social media 

Learn how a brand known for appreciating life’s simple moments works with users to build chill and happy communities across channels. 

Top 10 Reasons Why Intranets Fail

“Top 10 Reasons Why Intranets Fail,” a new report from Simpplr, provides insights into what makes for a successful intranet — and why intranets don’t live up to their potential.

The quiet campaign: When less is more in PR

This relationship-driven approach sets brands up to have their voice heard when it makes business sense for them.

Culture isn't static: OLLY's Lynda Tran on building company values that stick

And what's exciting about for the future of HR.

4 steps for correcting important mistakes in statements

What you can do it make it better.