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Top stories for 12.07.17

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What to monitor on social media in 2018
What to monitor on social media in 2018'

With the new year approaching, marketers are forecasting their upcoming efforts and making plans. See this infographic on what changes are coming to social media in 2018.

California wildfires spur social media users to share important updates Crisis Response
California wildfires spur social media users to share important updates
The blaze just outside Los Angeles has grown in size and dangerousness. Here is how social media channels have been used to communicate important messages during the crisis.
 
 
30 jobs in the PR and marketing world Jobs of the Week
30 jobs in the PR and marketing world
Get out your digital thumbtacks and start pinning up your holiday wish lists with this week’s featured position. Plus, check out our latest roundup of job openings.
 
 
What’s the crisis response if you’re off the grid? Crisis Communications
What’s the crisis response if you’re off the grid?
Maybe you have your PR disaster plan clear in your mind. What, though, if you’re on a surfboard or cruising at 25,000 feet when it all hits the fan? Take these steps to prepare your entire staff.
 
 
How a little Disney magic can help you find social media success Conference Alert
How a little Disney magic can help you find social media success
Get social media expertise from experts at Amazon, Vox.com and the mouse himself—join us at Disney World.
 
 
Bud Light protects its trademark—and consumer favor—by going medieval The PR Industry
Bud Light protects its trademark—and consumer favor—by going medieval
The beer brand’s legal team recently sent a cease-and-desist notice to a brewery that infringed on one of its popular catchphrases, but earned positive PR for the way it handled the situation.
 
 
Your PR efforts shouldn’t go unnoticed Awards
Your PR efforts shouldn’t go unnoticed
Did you create an amazing campaign for a client? Did you turn a press event into a must-attend affair? Enter Ragan’s 2017 PR Daily Awards. The final extended deadline is Dec. 13.
 
 
Ultimate grammar cheat sheet Infographic
Ultimate grammar cheat sheet
Do the finer points of the English language give you fits? See this guide for some of the trickier turns of phrase and never be at a loss again.
 
 
How to boost the reach of your press release with SEO tools Featured
How to boost the reach of your press release with SEO tools
Whether announcing a new initiative or responding to a crisis, getting your press release covered means making it visible. Use these SEO tricks to get your message out there.
 
 
Build your strengths and eliminate your weaknesses Workshop Alert
Build your strengths and eliminate your weaknesses
Ragan workshops provide daylong deep dives on your doorstep.
 
 
Patagonia, REI target administration’s rollback of land protections Marketing
Patagonia, REI target administration’s rollback of land protections
The outdoor retailers have a history of environmental activism. After the Trump administration announced a historic rollback of protections, both responded.
 
 
Try these tactics for coping with horrible editors Writing & Editing
Try these tactics for coping with horrible editors
Sometimes you’re blessed with a seasoned wordsmith who works with surgical precision. Other times, you’re saddled with a red-pen-wielding ogre or simply a flailing dolt. Here’s help.
 
 

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