Developments in the email marketing platform environment, especially consolidation and integrations between parts of the tech stack, mean that the practice of email marketing is continually developing. And external factors like Appleâs Mail Privacy Protection and Hide My Email, mean that marketers and their vendor partners need to adapt.
Download MarTech's "Email Marketing Platforms: A Marketer's Guide" to stay up to date and learn about new and better features in the latest generation of email technology. This 51-page report is your source for the latest news, trends, opportunities and challenges facing this market as seen by industry leaders, vendors and their customers.
Also included are profiles of leading vendors, capabilities comparisons and recommended steps for evaluating and purchasing.
