Good morning, Marketer, good planning pays off.
Today, contributor Jon-Mikel Bailey outlines the important steps to planning out a killer new website. Most notably, these steps come before focusing on design elements. In order to deliver the best digital experience for customers, your organization must have clearly defined business goals and KPIs. Also, don’t forget to ask customers about their goals and needs. All this planning will pay off in the long run.
Also today, we’re looking at the retail media network developed by Sam’s Club. New features for advertisers help make the experience more relevant to club members. It’s a dual-purpose goal, and essential for any RMN to work.
Chris Wood,
Editor
