The Scoop: What the election of Donald Trump means for communicators

And what may have led to Harris’ downfall.

Announcing the PR Daily Conference

Held May 21-23 at the Mayflower Hotel in Washington, D.C.

An employee communications template for addressing post-election unease

The anatomy of a message that acknowledges uncertainty, provides support, and ties back to your core mission.

Social media updates and features to know this week

Updates from X, YouTube, LinkedIn and more.

The niche-ification of today’s media landscape

Things have changed in the last 10 years.

Harris goes positive, while Trump goes dark on build up to Election Day

Also: Comms must prepare for economic changes under next prez; Lyft, Uber build goodwill with customers through discounted rides to polls.

Adjacency and ripple effects: Thinking dynamically in the face of crisis 

How to think about crises—whether they're yours or that of another organization.

The Scoop: Trump garbage truck aims to rile up fanbase ahead of election

Highlights from Ragan’s Top Women in Marketing Awards luncheon

The class of 2024 featured leaders from a wide range of industries.

How to capitalize on an influencer’s trust with users

Limiting product exposure to 3 times a day, on-brand products can cut down on influencer fatigue.

By the Numbers: The bleak state of local news – and a few bright spots

Local news remains an important option for many PR campaigns.