What we learned at Dmexco 2019

Optimism over programmatic growth is muted by privacy headwinds.

Plus, attendees are divided on format change to event’s second year.

Companies can buy spots with TV Ad Planner for as little as $250 a month.

Executives from companies including WPP, Uber and Bloomberg all signed the letter.

Company is ramping up data efforts while keeping consumer needs at the forefront.

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