| The eighth edition of the Digital Content NewFronts wrap today, and with them came and went another cycle of digital platforms, media companies and studios pitching ad buyers on the value of their businesses. Here's what we learned. Bid shading, a useful tool devised to help ad buyers transition to first-price auctions, is becoming less popular among digitally-savvy advertisers. Apple has thrown another anti-tracking curveball in the shape of its latest ITP update 2.2. Here's what it all means. IBM, Kellogg's and Glow took top honors at Thursday's Digiday Content Marketing Awards Gala. See who else won. Target Media Network is now Roundel, as the retailer guns to remodel its ad business after Amazon's. Today is your last chance to enter your company and campaigns in the Digiday Publishing Awards. Submit now to be recognized by the most authoritative voice in the industry as the best in publishing. Learn how publishers leverage first-party data to fuel monetization and subscription revenue growth. Register for the webinar now. Sponsored by BlueConic. |
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| Sahil Patel A more sober tone, the ongoing merger of TV and digital and the persistent specter of brand safety dominated the annual NewFronts dog-and-pony show. |
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| Seb Joseph “There's concern among advertisers that ad tech vendors could be using bid shading to take a margin from their ad spend based on the contribution that can't be proven.” |
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| Sponsored Content Oracle NetSuite Many of the advertising and viewership landmarks in 2018 were expected and welcomed; others not so much. One thing's for sure: as we head deeper into 2019, the industry will navigate more twists and turns. Sponsored by Oracle NetSuite. |
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| Tim Peterson Apple is updating Safari’s anti-tracking tool to restrict companies like Facebook and Google from using their ITP workarounds to track people persistently. |
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| Melissa Hayes IBM, Kellogg's and Glow took top honors at Thursday's Digiday Content Marketing Awards Gala, which was attended by MTV, Farmers Insurance and Crocs among others. |
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| Sponsored Content IgnitionOne Today's consumers are active across a massive array of channels and devices, leaving mountains of data at every touchpoint. To make sense of it all, marketers have turned to an unwieldy array of acronyms -- DSPs, CDPs, CRM and more. But all too often, these technologies simply create new siloes. Sponsored by IgnitionOne. |
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| Sponsored Content MiQ Companies that use tools like "artificial intelligence" and "business intelligence" often overlook human intelligence. Marketing intelligence is different -- it's a paradigm shift that embraces data-driven automation but also empowers traditional marketing pros and tech specialists. Click to learn: WTF is marketing intelligence? Sponsored by MiQ |
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