Obsessed with war and a dystopian apocalypse. "Lewdly sexual" behind the scenes.
These are not necessarily the things we were hoping to find in the AI that we at Adweek trained to pitch Super Bowl ads. But it's probably better to learn them now with an ad-writing bot rather than after it's been given the nuclear codes.
We write about the creative impact and potential of AI quite a bit, but to change things up a bit, emerging tech reporter Patrick Kulp and I decided to have a one-on-one chat about what we've learned training our Super Bowl Bot, which you can follow on Twitter at @SuperBowlBot and on Instagram at @adw.ai (I know, not the catchiest handle, but Insta is apparently not down with trademarks or bots in user names).
Here's a quick excerpt from the chat:
Patrick Kulp: You and I have had conversations about the topics it touches on surprisingly often that are absolutely off-limits: domestic violence and racism, mostly. At other times, it gets over-the-top lewdly sexual. The problem is that the bot takes these topics from ads and expands on them out of context. So for example, it will take the theme from an NFL PSA on domestic violence and apply it to, say, a Doritos commercial in some horrible way.
You'll definitely want to read the entire conversation. And if you want to request a specific Super Bowl ad idea from our bizarre bot, just fill out the form here and keep an eye on the feed!
Yours until the adbotcalypse,
David Griner
Creative and Innovation Editor, Adweek
David.Griner@Adweek.com
