Beyond, revivals, new marketing solutions and corporate drama, here are the most important takeaways from the 2019 Upfronts:
- Ads need to reflect diversity
- Non-broadcast assets are as important as the mothership
- Premium linear content offers brand safety
…and oh, yeah, billions of advertising dollars are up for grabs.
That’s why you need to continue to talk loud – and smart - to get your message out. And the best way to do that is through an advertising campaign in Cynopsis – the industry’s first morning read and the most important one, too. When you need to get in front of brands and agencies, Cynopsis is the only tool you’ll need.
Contact Mike Farina, VP Sales and Marketing, at 203-218-6480, to inquire about available advertising opportunities.