What will an effective digital marketing plan look like in 2020?

Martech research firm Ascend2’s new report shows 90% of respondents are planning to invest either moderately or significantly in martech in 2020.

More than half of the survey respondents indicated their primary marketing objectives for 2020 revolves around improving sales by increasing leads and customer acquisition.

Also, Airship’s SVP of technology, Mike Herrick, highlights four new rules for brand engagement in the privacy era.

As CCPA goes live next month and other states’ privacy legislation looms, third-party data like IP addresses and device data cannot be used across supply chains where brands lack visibility, writes Mike.

Also ICYMI:

• Satuit Technologies, a global leader in software solutions for Buy Side asset managers, announced Capital Generation Partners has chosen SatuitCRM® for the firm’s Client Relationship Management (CRM) platform.
• Datadog, the monitoring and analytics platform for developers, IT operations teams and business users in the cloud age, announced a new integration with Microsoft Azure DevOps.
• MindTouch, a leading provider of enterprise-grade, AI-powered knowledge management solutions, has enhanced its Salesforce integration to provide a better customer experience and drive measurable return on investment for contact centers.
• Ameriprise Financial’s new Customer Relationship Management System –Ameriprise CRM– looks to help advisors deliver best-in-class service.