| Hey! And happy October... It's been an exciting week here for my team and me. September was our most profitable month of the year... ...And yesterday, we had a record breaking day with our Facebook ads. Bringing in 60+ sales and more than doubling our average daily revenue. Which was pretty cool... ...But I know that we still have a long way to go. And there are a lot of things that can still go wrong. That's why I'm bringing in new experts, coaches, and mentors every month... To give my team the objective outside eyes we need to maintain our momentum and avoid potential obstacles. And on our "expert call" this morning... I asked an important but extremely uncomfortable question I encourage you to spend some time considering today. "What are we not seeing that could destroy us?" Thing is... When different parts of your business finally start to work... When you're seeing sales roll in faster and easier than ever... It's easy to get complacent, rest on your laurels, and think you've "won". And it's times like these when you must remember Murphy's Law... "Everything that can go wrong, will go wrong." I've been on the entrepreneurial roller coaster long enough to know that the ride doesn't end when you hit a peak. And no matter how high you rise or what you achieve... ...All it takes is one dumb decision, unexpected global event, or change in the market to bring it all crumbling down. Whether it's a Facebook account getting shut down... A key employee leaving when you need them most... A change in Google's algorithm... Or any one of the thousands of problems facing today's entrepreneurs. Shtuff happens. And this is especially true when things are going well. Listen... I know this isn't a comfortable or easy conversation to have. And thinking critically about the different factors that could kill your business and destroy your life's work isn't exactly "fun". But it's necessary. Because the more time you spend proactively seeking out and extinguishing potential problems before they happen. The less time, money, and energy you'll have to spend in the long run. To Your Success,
Craig | 