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| Top Stories |  | | Ivy Liu |
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| | | | | With Twitter’s new leadership, agency executives ask what happens to Black Twitter and its multicultural marketing efforts. | | |
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howdy! | | | | | The SSP can now offer advertisers a route to market without DSPs. | | |
| | | | | Marketers are using incrementality testing to identify when it's advantageous to increase investment in CTV and scale its incremental impact. | | |
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howdy! | | | | | Reddit has upped its ad game in the last few years, landing partnerships with the major holding companies. Now it’s reaching out to the major indpendents and offering a raft of new tools and products. | | |
| | | | | From Modern Retail: Register for this virtual event on April 18 at 1 p.m. EDT for an insider perspective on the uprising of machine learning within advertising and how retailers and brand marketers can make the most of these tools for their CTV campaigns. | | |
howdy! | | | | | Esports is confronting long-held fears about its economic viability. At G2, this uncertainty has another dimension following the exit of founder and former CEO Carlos Rodriguez. | | |
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| | | | | Agencies are no strangers to change or uncertainty and are using those skills to narrow in on the challenges they can best resolve and what tools or partners they can lean on to get them there. | | |
howdy! | | | | | For news publishers, advertisers’ brand safety concerns have more of an impact on their advertising businesses than many realize. | | |
howdy! | | | | | Fubo is leveraging its partnership with MLB to showcase its new social ads, which launched earlier this month. | | |
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