The Wall Street Journal / Kate Deighton
Substack advertising is turning writers into part-time sales reps →“Newsletter platforms such as Substack have become a thriving vehicle for writers operating independently of traditional publishing companies, and marketers trying to reach online consumers outside of hard news and social media have taken note. But the landscape looks nothing like the sleek, automated world of media buying that they’re used to. The marketplace is full of one-off deals managed by writers on Google Docs, much like the early days of influencer marketing and podcast ads when advertisers worked directly with creators.”
The New York Times / Benjamin Mullen
CNN plots major overhaul as it enters a new Trump era →“On Thursday, the company said that it would eliminate about 200 jobs focused on CNN’s traditional TV operations, and add about the same number for new digital roles like data scientists and product engineers. CNN is aiming to hire 100 of those people in the first half of the year … CNN has begun increasing the number of vertical videos and eventually plans to publish 50 to 100 of these videos per day. Executives have been encouraged by the results so far, with video engagement — a key metric at CNN — up by 20 percent last year.”
Milwaukee Journal Sentinel / Daniel Bice and Mary Spicuzza
CBS 58 weather reporter Sam Kuffel is out after criticizing Elon Musk →“A Milwaukee TV weather forecaster has been dropped by her station one day after she criticized Elon Musk on social media for his straight-arm gesture that many have likened to a Nazi salute … On Tuesday, conservative radio host Dan O’Donnell sharply criticized Kuffel for her two Instagram posts, accusing her of ‘spreading the lie that Elon Musk was giving a Nazi salute’ during the presidential inauguration.”
Associated Press / Munir Ahmed
Pakistan’s parliament passes bill with sweeping controls on social media →“Pakistan’s lower house of parliament on Thursday passed a controversial bill that will give the government sweeping controls on social media, including sending users to prison for spreading disinformation. The bill was quickly passed after lawmakers from the opposition party of imprisoned former Prime Minister Imran Khan staged a walkout to denounce the law. Critics say the government is seeking to further suppress freedom of speech.”
404 Media / Jason Koebler
Developer creates infinite maze that traps AI training bots →“A pseudonymous coder has created and released an open source ‘tar pit’ to indefinitely trap AI training web crawlers in an infinitely, randomly-generating series of pages to waste their time and computing power. The program, called Nepenthes after the genus of carnivorous pitcher plants which trap and consume their prey, can be deployed by webpage owners to protect their own content from being scraped or can be deployed ‘offensively’ as a honeypot trap to waste AI companies’ resources.”