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| | | | | After an explosion in global gaming activity during the COVID-19 pandemic, gaming came back to the ground somewhat in 2023 — but it is now firmly established as one of the most popular entertainment channels, and perhaps even the most popular, according to a 2023 study by Deloitte. Yet stakeholders in the gaming marketing and advertising industries feel that brands’ marketing spend in gaming has not yet scaled up to match this potential opportunity. | | |
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howdy! | | | | | Throughout the year, Digiday+ Research tracked the ups and downs in the media and marketing industries through regular surveys of publisher, agency, brand and retailer professionals. We round up the biggest trends of the year, based on the data that resonated the most with our readers. | | |
| | | | | Advertisers are tapping into the carrier-cutting environment, such as in-app telecom services, to utilize formats unique to the space and secure a loyal customer base. | | |
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howdy! | | | | | Four heads of editorial teams shared with Digiday their approach to generative AI next year will be cautious and slow. | | |
| | | | | Gamer moms are seasoned players, with nearly 60% having played for over 10 years. Their reasons for playing as well as the types of games they play are diverse, further cementing gaming as a mainstream form of entertainment. | | |
howdy! | | | | | It’s been over three years since the media industry’s white and male-dominant composition was put under a microscope. Some of those efforts seem to have lost their steam, as publishers delay publishing their annual workforce diversity reports and initiatives slow down amid economic pressures. | | |
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| | | | | Marketing mix modeling is helping advertisers quantify external sales factors — from weather changes to major public events. | | |
howdy! | | | | | How an influencer talks about a brand can have a direct impact on a brand’s perception, sales and overall stature in a way that has marketers spending more time figuring out how to influence influencers. | | |
howdy! | | | | | For the Digiday Podcast’s last episode of the year, Digiday editors discuss their top takeaways from 2023. | | |
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