In the wake of Martin Sorrell's departure from WPP--and the agency's cryptic, murky handling of it--one thing is undeniably clear: Over the course of more than three decades, he remade the ad industry in his own image. And almost everyone else had no choice but to follow along. "There are lots of people with axes...
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April 17, 2018
Advertising & Agency Daily
Your overview of the agency world
Will Martin Sorrell Be Remembered for Saving the Ad Industry, or for Crushing Its Soul?
In Martin Sorrell’s Absence, an Uncertain Future Looms for WPP
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