You might think of tariffs as something that will impact physical goods that cross borders, but research by the IAB found a whopping 94% of advertisers think tariffs will lead to cuts in ad spending. They expect traditional media and social media will feel it most.
Also, MarTech contributor Steve Petersen discusses the smart way to handle overlap in your martech stack.
That reminds me, Steve is part of one of the many conversations taking place at the MarTech Conference on March 25 & 26. He’s going to be discussing the relationship between marketing and IT in a session called “Marketers are from Mars, IT people are from Venus.”
One thing you must do to start your week off right is check out the full agenda and grab your free pass to this online event.
Mike Pastore
Editorial Director
bit.ly/mtnl
