WardsAuto Dealer 5
WardsAuto Dealer 5
 

APRIL 21, 2021

Hey there. Welcome to the WardsAuto Dealer 5 for Wednesday, April 21. We've put together items from WardsAuto.com and across the Internet. So let's go:

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1.

What Women Car Buyers Want

As vehicle consumers, “women are starting to have their own voice in what they want and deserve,” says Stellantis advertising executive Marissa Hunter.

Full article

2.

Digital Retailing Still a Work in Progress, Executives Say

Some retailers just aren’t feeling the urgency, especially mom-and-pop operations that can’t, or won’t, make the necessary investments in online retailing, says Jeff Dyke, president of Sonic Automotive.

Full article

3.

Bill Nye Explains The All-Electric Porsche Taycan

Five-part video series highlights what sets the Taycan apart – its 800-volt battery, clever aerodynamics, regenerative braking, two-speed transmission and repeatable performance.

Full article

4.

Overhaul Supply Chain to Avoid Next Catastrophic Shortage

Without a fundamental rethinking of the automotive supply chain, the industry soon enough may find itself once again where it is now: Scrambling to come up with costly, patchwork solutions to a mismatch between the demand for and supply of chips.

Full article

5.

Audi Takes Wraps Off All-Electric Q4 e-tron

The individually styled SUV and Sportback models, closely related to the Volkswagen ID.4 sedan, will challenge the Tesla Model Y in the U.S.

Full article

That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Tom Murphy at tmurphy@wardsauto.com

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.

Now for the legal stuff...