Free trials or demos? I’ll bet many of you have found yourselves on both sides of this dilemma! As a user of marketing tools, when does a free trial or demo impact your decision? And keeping this experience in mind, are you more likely to include either in your marketing plan? Today, we go deeper into the free trial vs. demo debate. In some cases, there’s a clear winner. You can also read about how these principles are put into practice by Braze’s new freemium offerings.
Hard to believe we’re only 19 days from kicking off The MarTech Conference, our free virtual two-day gathering of top marketing experts. You can find out more by viewing the agenda and list of speakers.
Chris Wood
Editor
