The consumer battlefield has shifted--today's leading brands are winning customers based on the quality of their digital experiences. If businesses are to constantly improve the digital customer experience, they must experiment with new approaches.
For our inaugural Digital Experience Economy report, we surveyed over 800 business decision-makers worldwide to better understand revenue gains, cultural attitudes to experimentation, and how businesses are organizing teams and resources.
Some of the key findings include:
- One in five organizations still have a culture where failure is not an option
- Nearly half of businesses surveyed state that experimentation is driving ~10% uplift in revenue
- 81% say skills in experimentation and optimization will be essential for business growth
Download the full report to learn more.
