Good morning, Marketer, and a happy second day of Prime Day.
As marketers know, every day is cause for celebration. (Today is also National Barbershop Music Appreciation Day, so let’s hear it for those high harmonies.)
If you’re not sure what Amazon’s big event means to your marketing strategy, or how larger supply chain and inventory issues are affecting e-commerce and retail overall, we checked with the experts.
If some of the air is out of Prime Day this year, it’s because consumers don’t buy according to a fixed schedule. Especially after last year’s holidays, when no one could be certain if their orders would be fulfilled.
That’s why marketers have to always be listening to their customers. The right time to engage them is different for everybody.
Chris Wood,
Editor
