Forget the stereotype of the lazy, narcissistic millennial. The 18-34 generation is one of the most analyzed and scrutinized groups in American history and broad brushstrokes don’t work. They’re exceedingly diverse in terms of their behaviors, attitudes and opinions. Which is why what you don’t know about millennials can ultimately hurt your ability to connect with this highly influential generation.

Register now to get insights from Simmons Research about the numerous behaviors and attitudes within the millennial generation, based on exclusive research into their media consumption, shopping behavior and approach to finance.