'What you give is what you get': Confessions of a procurement exec

In our latest Confessions, a procurement executive at a global advertiser revealed their struggles to balance value for money with marketing objectives and how they feel alienated from their marketing team.

August 09, 2019

From the confessions of a procurement exec to the success of Vice Media's freemium astrology app, here are Friday's top stories. Read the highlights below. In our latest Confessions, in which we trade anonymity for honesty, a procurement executive at a global advertiser revealed their struggles to balance financial value with marketing objectives, and how they can often feel alienated from their own marketing team. Facebook's lawsuit against two fraudulent app developers this week indicates the social platform's desire to restore consumer and business confidence the security and data of its digital ecosystem, according to fraud experts. Click injection has been around for years, but the latest versions have a different twist. Vice Media's freemium astrology iPhone app Astrology has surged into the cultural mainstream among Gen-Z, with 100,000 downloads and people appear more willing to spend money on it. Other things to know about Take our short audience survey for the chance to win a $25 Amazon gift card and help us get to know you better. The negative impact of being seen next to or in association with offensive or inappropriate content online spans the entire ad ecosystem - new research shows how publishers are fighting against bad ads in the programmatic era. Sponsored by Geo Edge.

Top Stories

The Confessions ‘What you give is what you get’: Confessions of a procurement exec In our latest Confessions, a procurement executive at a global advertiser revealed their struggles to balance value for money with marketing objectives and how they feel alienated from their marketing team.

howdy! Subscriptions Vice Media's astrology app has now been downloaded 100,000 times Astro Guide, launched in late May, has piled up over 100,000 downloads in less than three months, and it is estimated to have attracted thousands of subscribers without any paid promotion. Sponsored by AdColony How mobile gaming company PeopleFun cracked the code on personalized advertising By implementing a wide variety of tactics, PeopleFun has the ultimate cheat sheet for brands that are looking to break into — and win — the mobile game advertising scene. Advertisement howdy! Audio Anywhere Flipboard is premiering its first co-branded podcast series with Digital Trends Flipboard and Digital Trends will spin off a segment from the publisher’s live video show featuring Flipboard’s tech editor into a weekly podcast. Sponsored by Impact How partnerships can drive growth — and competitive advantage As partnerships become increasingly important for growth, businesses need to devise and execute the strategies required for these opportunities to succeed. howdy! The GDPR Impact Data privacy-first advertising is here: Here are the winners and losers We’re moving toward a more data-privacy first advertising environment, and a side effect will be that commercially available data will become less abundant in the year to come. Here’s a look at the winners and losers of that new reality. Advertisement Sponsored by GeoEdge From malvertising to diet supplements: How publishers fight bad ads in the programmatic era The negative impact of being seen next to or in association with offensive or inappropriate content online spans the entire ad ecosystem - new research shows how publishers are fighting against bad ads in the programmatic era. howdy! DIGIDAY+ MEMBER EXCLUSIVE The Rundown: Creative agencies face a perfect storm It’s a storm that has been brewing for a while. Barton F. Graf, like other agencies, was hit with a client movement towards more project-based work. It’s a tough pivot for agencies like these, which were built on models that prized agency of record work. howdy! Modern Retail FedEx-Amazon break up is just the beginning of a bigger fight against retail giant Two months after it pulled its FedEx Express air mail service from the platform, FedEx has ended its FedEx Ground Shipping service. To get items to customers within Amazon’s ever-shrinking guaranteed delivery windows, the company will rely on UPS, DHL and its own network of delivery capabilities, which include its own fleet of cargo planes, delivery trucks and local drivers. All Latest Stories

Agency Culture Accenture’s Amy Fuller: ‘Talent branding is the least developed of the marketing disciplines’ On this week's episode of Making Marketing, Shareen Pathak sits down with Accenture CMO, Amy Fuller to dig deep into what she's working on at Accenture, and get her opinions on some of the larger trends in the marketing industry. The two discuss the talent branding branch of Accenture, the evolution of B2B marketing and the impact of the Droga5 acquisition.

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