Digiday+ members have access to an exclusive set of benefits. This past month, that included a series of research reports on chatbots, personalization and AR, Slack town halls with executives from Forbes and PopSugar, weekly editions of our newsletter written exclusively for members and more. Here's a sample of what you missed.
Digiday Research: How companies fund emerging tech
Determining which tech innovations to pursue and which to ignore isn’t easy, especially amid the deafening industry buzz that accompanies each new launch. So we surveyed 172 publishers and marketers about their innovation budgets and had them compare VR, AR, chatbots and personalization technology across key attributes. Some top-line findings:
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From editor-in-chief Brian Morrissey in The Rundown, a weekly newsletter
"Digital media is firmly in the trough of disappointment. Procter & Gamble is questioning whether digital ads even work. Restoration Hardware’s CEO is bragging that even Google ads are worthless. Google and Facebook are both under siege for their power. Facebook continues to deal with embarrassing metrics snafus, which give rise to those questioning the one thing internet advertising was supposed to do better than traditional media: measurement. And beyond that, Facebook’s admission that it ran a raft of Russian propaganda ads have some calling for it to testify before Congress."
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'Vertical video is the future of mobile video': A Digiday+ town hall with Forbes' Salah Zalatimo
“I see vertical video as the future of mobile video. We have seen 15 to 25 percent higher click-to-play on vertical video. We are currently reformatting some of our videos into vertical videos. But until we get to a place where content creators think mobile first, it will continue to be suboptimal."
'The future is fewer pieces of content': A Slack town hall with PopSugar CRO Geoff Schiller
"Custom content is laborious, so the future is fewer pieces of content that drive bigger consumption and views, primed to perform because of the data, analytics and creativity behind it."
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Digiday magazine
Plus members will soon be receiving our seventh issue of Digiday magazine. The fall issue is focused on “big ideas,” with our writers pursuing big ideas that can change media and marketing.
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