This week Digiday+ members stayed a step ahead with the new issue of Digiday Magazine, exclusive insights from the Digiday Programmatic Marketing Summit, early access to lead Digiday stories, original research on the effects of GDPR and more. Want to get your hands on Digiday magazine and other exclusive benefits? Become a Digiday+ member now. The new issue of Digiday magazine is here! The 10th issue of Digiday magazine is here. In this Changemakers issue, we put a spotlight on those doing the hard work of changing media and marketing for the better. To receive the new issue of Digiday magazine, become a Digiday+ member now. Publishers are expected to suffer most due to GDPR GDPR is upon us, and while it's far too early to understand what the fallout from the new European privacy regulations may be, many across the industry expect publishers bear the brunt, according to new Digiday research. And who's most likely to gain an advantage as a result? Facebook and Google, of course. The Rundown: With Watch news shows, Facebook still holds the cards Facebook this week announced long-awaited news shows for its “Watch” video section, which is a step forward in the battered Facebook-publisher relationship. But at the end of the day, Facebook’s obligation is to Facebook, and its interests haven’t always been aligned with publishers’. It’s been decreasing the reach publishers get on the platform and has admitted it’s fallen short in attempts to create meaningful revenue-generating opportunities for them. Read this week's edition of The Rundown here. Insights from the Programmatic Marketing Summit Last week, marketers and agencies came together at the Digiday Programmatic Marketing Summit in New Orleans to discuss the recent opportunities and challenges in programmatic ad buying, and how the landscape is changing as marketers build capabilities in-house. Become a Digiday+ member now to read the full event briefing report. |
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