Good morning, Marketer, and it’s not surprising that in our recent Salary and Career survey, over half of respondents identified as “Marketers.”

That’s because the survey defined Marketers in terms of campaign-based duties. Maestros are dialed into technology, and of course it makes sense they would be another sizable group within a marketing team. 

As technology expands and becomes more accessible to a wider group of “laypeople” across the org, could it empower a greater number of Makers – those creatives who help build experiences? Will technology make data more accessible, and therefore allow more team members to become Modelers – the ones now who are data scientists and analyze and make predictions?

Surely roles within the marketing profession will continue to evolve. How marketers view themselves, and what they get passionate about, will fuel the evolution. 

Chris Wood,
Editor

Ever feel like you’re shouting into the void with your email campaigns?

You send thousands of messages and the only response you get is link clicks. It’s a useful way to see who’s at least paying attention, but how do you handle all those leads who clicked and didn’t convert?

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Email marketing is continually developing. Are you keeping up?

External factors like Apple’s Mail Privacy Protection and Hide My Email mean that marketers continually need to adapt. Download this MarTech guide to stay up to date.

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Unlock the science of email deliverability and optimization

Part art. Part asset. All awesome. Download MarTech’s Email Marketing Periodic Table now to understand the elements that go into successful email marketing campaigns.

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Quote of the day: “I love marketing because I really feel it’s the pulse of the customer experience. It has influence and should have an ongoing discussion with all aspects of the company.” Julia Monahan, CRM at Greater Good.