The world's most influential brands go beyond selling products; they build deep emotional connections that keep them relevant in the hearts and minds of consumers.
Here's everything you need to know for the 2025 Brands That Matter Awards:
Super-Early-Rate Deadline: Friday, March 21.
Secure the super-early rate by paying for your payment now and using placeholder content so you can keep working on your entry until the final deadline.
Winners will be featured in the 2025 Winter issue of Fast Company and on fastcompany.com.
We've added several additional categories, including CMOs of the Year, Brands That Matter Global, Brands That Matter United States, and Family of Brands.
Every application is seen and evaluated by Fast Company editors and reporters
Visibility and Media Exposure
Winners will appear in the Winter issue of Fast Company, and all honorees will appear on fastcompany.com
Opportunities
Applicants are often considered for speaking engagements at Fast Company and special invitations to exclusive events
Credibility
Gain the Fast Company stamp of approval as an exemplar of an impactful brand
There are 7 categories brands can apply to. Every applicant must apply to the Brands That Matter category, which will recognize 100+ brands by industry. Apply for any of the additional categories listed below and increase your chances of recognition—multiple honorees will be named per category!
Brands That Matter (Required Category)
Top brands that showcase audience connection and cultural relevance to drive business success
Heritage Brands
The iconic legacy brands that stand the test of time. The brands that captivate consumers by celebrating tradition while embracing innovation and have an established authenticity, often over generations
Family of Brands
More than a parent company, but stewards of the brands we love. These are companies that steer a portfolio of individual brands that stand strong on their own but are a cultural powerhouse as a collective
Brands That Matter Global
International brands making an impact in their home markets and beyond
Brands That Matter United States
Brands based in the United States that have achieved relevance in their home markets through cultural impact and social engagement
Years in Business
Be recognized as a brand that matter within your company's years in business
On the Rise: 0-4 Years in Business
Established Excellence: 5-14 Years in Business
Enduring Impact: 15+ Years in Business
CMOs of the Year
The marketing executives across global companies, smaller players, international standouts, and more, who inspire and advance the role brands can play in culture
