This past month, Digiday+ members had access to a number of exclusive benefits. We hosted a live podcast during a members-only event at Vox Media's headquarters, published our eighth issue of Digiday magazine, produced a steady stream of original research and much more. Check out a taste of what you missed below and subscribe today for only $7 per week.
The Rundown
Below is an excerpt from a recent edition of The Rundown, a weekly newsletter written exclusively for Digiday+ members.
Video is hard. Video is expensive. And it’s time most companies realize that they do not belong in the video business. It’s one thing to use Facebook and Instagram as engagement or branding tools — and doing short-form news-feed clips makes sense in this context — but real success in video requires a real investment in dollars, manpower and other resources. Often, this means being part of a bigger video business — Awesomeness and Comcast/NBCUniversal or Bleacher Report and Turner, for instance — to really make video work. Otherwise, publishers should treat video as one of many revenue-generating products, or avoid it entirely. — Sahil Patel
Digiday Research: The state of the agency world
At the Digiday Agency Summit in October, we sat down with hundreds of industry leaders from across the country and drilled down into the hot topics in the industry. We asked their feedback on key issues such as transparency, Amazon, consulting firms and more. One of our top findings:
Download a special preview of this report here.
Slack town halls with industry execs
‘Every brand wants to diversify’: A Digiday+ Slack town hall with Time Inc. COO Jen Wong
It’s very early days for OTT, but we’re testing lots of different models. Expanding distribution for PeopleTV on Twitter gets more audience and inventory against content (ad scale); charging for the Sports Illustrated OTT product also is a new model for us. We’ve been pleased with the consumer interest for SI OTT. Check out the full recap.
Digiday magazine
Our recent Year in Preview issue was our eighth. Here are some of the highlights:
Google may have found its ad tech foe: Amazon, Ross Benes
Google has fended off all-comers, but it may have found a worthy opponent in ad tech: Amazon.
In 2018, Amazon will continue to press its advantage with a key tool in how publishers provision their ad space. Amazon has a jump on Google with the presumed successor to header bidding, known as server-side bidding, according to ServerBid. Meanwhile, Google has yet to release its own server-side product to the open market. That promises to help pry open Google’s dominant position in the display ad market in 2018. Read the full story.
Amazon’s reality check: Why the e-commerce giant may not take over the world, Shareen Pathak
Onstage at Liberty Media’s annual investor meeting in November, chairman and billionaire John Malone had some nice, if not exactly complimentary, things to say about Amazon. Talking about how disruptive media had become, he said: “Jeff [Bezos] is gonna be the most disruptive, as [his] Death Star moves into striking range of every industry on the planet.”
But as any good “Star Wars” fan knows, the Death Star wasn’t exactly indestructible. Read the full story.
Subscribe to Digiday+ now for only $7 per week to avoid missing out on these upcoming benefits:
- Our next members-only event: We are holding a live podcast on Jan. 24 at Bleacher Report's offices in New York City. There, Digiday editor-in-chief Brian Morrissey will interview Bleacher Report CMO and CRO Howard Mittman.
- Access to Digiday IP, our new tool for mining important nuggets from Digiday content.
- Weekly editions of The Rundown, our newsletter written exlcusively for Digiday+ members.
- Research reports detailing what we heard from hundreds of media executives at the Digiday Video Anywhere Summit, Digiday Programmatic Media Summit and more.
