Marketing management

How to move beyond performative segmentation and embrace authenticity

Embrace values-driven segmentation and remain authentic in the face of social and political complexities.

Email marketing

Stop insulting your audience with this email behavior

Image-only emails can harm your customer relationships. Here's why you should stop sending them and what to do instead.

Marketing technology

Canva reverses price hike for loyal customers

Long-standing customers were surprised in August by a new, higher pricing plan for multiple users in a small team. Now the earlier pricing plan is back for them.

Content marketing

Content optimization checklist

Maximize the content that is already available while developing new, compelling content for optimum engagement and brand visibility.

Marketing artificial intelligence (AI)

Improving marketing operations performance: Best of the MarTechBot

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Top ways to improve marketing operations.

B2B marketing

What the LinkedIn debate over a HockeyStack report says about B2B marketing

There are at least two schools of thought on B2B marketing right now. And all we can say for sure is, ‘It’s complicated.’

MarTech webinar

The ultimate consent strategy for maximizing customer opt-ins

Don’t miss this opportunity to transform your consent strategy from a mere compliance checkbox to a strategic tool for maximizing customer opt-ins.

Marketing technology

Does your marketing team have a martech problem or a data problem?

Two surveys show data is very much on the mind of marketers when they think about their martech stack.

On-demand training

The complete fall season of MarTech is now available

Stream over 20 hours of world-class training designed to help you drive better marketing outcomes: Sign up for free access to the complete fall season of MarTech. Training topics include the iOS 18 email inbox impact, generative AI, data-driven journeys, Google’s third-party cookies decision, CTV, lead gen vs. demand gen, and more.

Start streaming for free

What else we're reading

• The pros and cons of building your website with HubSpot.
• Some people (on LinkedIn) are talking about a very simple approach to product marketing.

MarTech research

• The 2024 MarTech Replacement survey tracks the replacement of applications in the martech stack yearly. Download the 2024 report (no registration required).
• Take a look at the state of DAM in our free Marketing Intelligence Report Enterprise Digital Asset Management Platforms: A Market’s Guide

What they're saying

• “Today’s world is incredibly complex and divided, making it essential to look deeper into people’s multifaceted identities, changing values and the fast pace at which their behaviors evolve.” Jay Mandel in How to move beyond performative segmentation and embrace authenticity.
• “I am enraged when I get image-only emails from top-level companies with stellar email track records.” Ryan Phelan in Stop insulting your audience with this email behavior.

From Search Engine Land

• Google cracks down on ad policy violators with harsh new penalties
• 5 things that led to an Google HCU recovery (and 3 that didn’t)
• AI SEO: How to be visible in Google AI Overviews, chatbots, LLMs
• Microsoft working on simplifying Bing
• The latest jobs in search marketing